04. What Good Business Communication Looks Like – II: The Practice

a. Abbreviations and acronyms lend power and intelligence to communication. Use them as often as possible irrespective whether your audience can fathom it or not.

b. Audience profiling is the key to a clear definition of one’s communication objectives. Get a clear understanding of the audience that will receive the communication.

c. Ensure your communication is respectful of your audience’s time and sensibilities, while retaining impact.

d. It is an exaggeration that sensitive emails can be easily misconstrued. When you communicate in writing, it’s too excessive to worry about being misinterpreted or taken as disrespectful. Just ensure your message is clear and direct.

e. Avoid using slang, SMS lingo or other casual phrases in your conversations with business associates and customers. In written communication, ensure proper formatting and grammar.

f. A business communication protocol is not a code of conduct to guide business-related behaviours and etiquette. It’s a set of professional rules- no more, no less.

g. When the matter is sensitive, avoid using email as the first option to communicate. Face-to-face discussions or at least telephonic calls are far better options.

h. All of the above

04. What Good Business Communication Looks Like – II: The Practice

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