01. b. iv. The B2B Sale: Why the Sale Gets Delayed or is About Price Alone – IV

Every salesperson is told that they need to be consultative in their sales approach. Yet, you often find that customers are unwilling to have a ‘consultative’ conversation with you.

Why is this so? In this video, we tackle one reason for this experience of yours.

Note: Once you are done studying this video, scroll down to take the quiz mentioned below. Acing the quiz will give you fifty points and a chance to go atop the leaderboard.