Crafting Effective Content – Part II How to Prevent Content Bloat

The D-Day has finally arrived to stand up in front of hundreds of people and explain the company’s new direction. You’ve sent out a release to invite every possible member of the press.You’re all set to deliver your speech. After all you’ve practiced for hours armed with meticulous details, and enough statistical evidence loaded on a Powerpoint slide to convince the most hardened sceptic. You position yourself behind the podium and begin talking. Halfway through your delivery, you notice something. The audience is seems restless, and there are sidebar conversations, as well as meaningless objections being thrown at you. You handle the objections well, of course. But you see blank stares across the room when you share your carefully selected statistics. What do you think is happening?

Imagine you are on a five-member panel discussing ‘Regenerative Medicines’ and presenting with goal of arguing that stem cell research is the future of modern medicine. There might be medical research that you have found where stem cells have cured patients from disease. What strategy should you use to structure your argument?