01. b. iv. The B2B Sale: Why the Sale Gets Delayed or is About Price Alone – IV

Every salesperson is told that they need to be consultative in their sales approach. Yet, you often find that customers are unwilling to have a ‘consultative’ conversation with you.

Why is this so? In this video, we tackle one reason for this experience of yours.

Note: Once you are done studying this video, scroll down to take the quiz mentioned below. Acing the quiz will give you fifty points and a chance to go atop the leaderboard.



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Specific Steps I Will Take to Improve My Communication With My Onshore Counterparts

Benefits/Outcomes that will accrue if I do this

Target Date

Probable Barriers to Implementing My Action Plan

How I Will Overcome These Barriers

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