11. Frequent Communication: How – To (Part 4) Copy

Step 4: Use all the above data to formulate a communication strategy

The following grid will serve as a broad guideline for your communication strategy. The questions driving your communication strategy should be:

• How could I move my stakeholders in the low interest quadrants to the high interest ones?
• How do I maintain the interest of stakeholders in the high interest quadrants?

And then, look at Imprezzio Marketing’s five best practices, and apply them as needed.

And finally, document all of the above

We have already established how customers come in all shapes and sizes. What is good for one, may not necessarily be good for the other. How would you keep track of customer preferences, especially if you deal with multiple customers and stakeholders?

If you have data, you could pick up periodic progress reviews with them. This lets your customers know how serious you are about adding value to them.

Even if you don’t handle too many customers, documenting such conversations lend the data collated to long-term analysis for trends (for existing as well as future customers). You’d need an eidetic memory to do this without documented data.

Armed with this information, and a little bit of action, you’ll be well on your way tailoring communication strategies that truly delight your stakeholders and customers.