We have now reached the last part of this lesson. We shall be looking at the last step which will help you determine the best action/s to be practiced to upp your game in the customer service industry.
Take this lesson to learn more and don’t forget to take the accompanying quiz at the end of the lesson.
The following grid will serve as a broad guideline for your communication strategy. The questions driving your communication strategy should be:
And then, look at Imprezzio Marketing’s five best practices, and apply them as needed.
We have already established how customers come in all shapes and sizes. What is good for one, may not necessarily be good for the other. How would you keep track of customer preferences, especially if you deal with multiple customers and stakeholders?
If you have data, you could pick up periodic progress reviews with them. This lets your customers know how serious you are about adding value to them.
Even if you don’t handle too many customers, documenting such conversations lend the data collated to long-term analysis for trends (for existing as well as future customers). You’d need an eidetic memory to do this without documented data.
Armed with this information, and a little bit of action, you’ll be well on your way tailoring communication strategies that truly delight your stakeholders and customers.