The Salesperson’s Manifesto

1. Honesty:

It is what sociologists and communication experts term as ‘soaiturce credibility’. If people are to trust in and follow a leader’s word, they must see the leader as being inherently honest and trustworthy. Leadership experts have found that honesty is universally, the most important trait of effective leaders in all walks of life, be they military generals or class monitors. Honesty reflects aspects of a strong moral compass and integrity of character. Leaders build trust by nurturing truthfulness, forthrightness, and integrity – all positive and righteous attributes which demonstrate honesty.  This trust is essential for developing subordinates who, fuelled by this trust, tend to remain committed to the leader’s vision

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